Creative Lead, Dubbing



Creative Lead, Dubbing

The PH Creative Lead is responsible for the creative process and operational execution of all Dubbing projects. The position requires a high degree of responsibility, leadership, decision-making ability and self-sufficiency as well as creating work that resonates with the zeitgeist. S/he is also responsible for collaboration between local dubbing directors, actors, writers, and sound engineers. As a Creative Lead, S/he spearheads the choice of directors and then collaborates on the selection of actors and writers.

Specific Responsibilities

  • Review content – usually review the OV at least 3x
  • Understanding and helping the director choose casting selections for Creative Manager/Client.
  • Understand and evaluate the three main casting elements: Voiceprint match (voice age, voice texture, accent) • Acting/performance/delivery match • Energy level, pacing, dynamic emotions and volume control
  • Understand and creatively adapt local culture/local perspective into dub.
  • Be able to review the Creative Guide/Creative Letter and advise on how to treat things like: foreign dialogue, adaption notes, casting, vocals, etc.
  • Attend recording sessions to make sure the talent and director understand the character well – make sure the talent is delivering a good performance.
  • Be able to properly communicate and articulate creative decisions to dubbing studio/director and the client/Creative Manager.
  • The local creative lead needs to study all the creative information from show guideline or creative letters – needs to fully understand character descriptions (motives, emotions, personality, etc.)
  • Review dubbed VQC: Check for any missing dialogue • Make sure lip-sync matches. • Make sure the dialogue is clear (Audio level) • Check for dialogue edit error. • Checking the character performances for energy, emotion and delivery issues.
  • Leads and manages the production team including setting and implementing project goals and strategies;
  • Provides direction and oversight while implementing creative processes that aligns with the client’s strategy;
  • Understands guidelines associated with clients and controlling quality so as to produce quality assets that adhere to client specifications
  • Participates in the onboarding of new talent resources, training and providing feedback
  • Uses existing contacts within the media industry to help build up a network of talent pools

Capabilities and Skills

  • Universal Competencies (Core Values and SBL):
  • Respect People - Ability to consistently values the unique point of view of each individual within the company; Ability to consistently accepts objective feedback and share ideas that bring meaning and value to the team’s performance; Embraces diversity by understanding the perspectives of global counter parts or team members
  • Be Extraordinary - Creates value to the team that would create impact to business goals and objectives; Ability to consistently go the extra mile in delivering day-to-day responsibilities; Able to develop ideas or suggestions to improve the operations, policies or procedures within the team
  • Embrace Change - Welcomes unforeseen detours and turning them into opportunities to drive creative solutions for the team; Able to consistently demonstrates a positive attitude in accepting and acknowledging the constant changes in the company; Consistently embraces change while still delivering high-quality job performance
  • One Team With Passion - Demonstrates willingness to help and support other members of the team and expresses gratitude to those who have made significant contributions; Takes positive approach in interacting with fellow employees, both local and global; Show passion in achieving team's goals and objectives by ensuring individual objectives are met
  • Strength-Based Leadership - Being aware of individual strengths and appreciating its value in performing the job; Utilizes strengths and improving weaknesses in performing the duties and responsibilities; Shows personal leadership by driving the core values of the company to fellow employees
  • Functional and Technical Competencies:
  • Technical and Functional Capability - Ability to understand the nature of the business and carry out necessary processes relevant in the performance of the job; Ability to foresee potential issues by being keen on every detail pertaining to clients’ requirements; Ability to understand and appreciate the value of the function in achieving the department’s objectives
  • Critical Thinking and Problem Solving - Ability to use critical thinking and problem-solving activity to resolve operational issues; Ability to apply logical method of acquiring information and analyzing data, and shows capability to develop effective and innovative solutions; Ability to demonstrate effective problem-solving approaches and be able to provide suggestions to others on how to serve clients better
  • Operational Excellence - Knowledgeable in the dubbing operational processes and workflow, and understands its value to the company’s objective; Ability to identify, organize and monitor the set of activities that creates value in the form or services by transforming operational inputs and outputs; Ability to identify common goals and objectives, and pursues mutually beneficial and cooperative activities that contributes in achieving business objectives
  • Organizational Excellence - Ability to utilize all the various tools at their dispatch in order to run operations as efficiently as possible; Keen sense for how to best manage people and processes in order to achieve high levels of organization and productivity; Ability to establish an internal framework of standards and processes intended to engage and motivate employees to deliver products and services that fulfill customer requirements within business expectations
  • Facilitating Change - Ability to encourage others to seek opportunities for different and innovative approaches to address concerns and opportunities; Ability to facilitate the implementation and acceptance of change within the department and workplace; Ability to consistently remains open to ideas offered by others, and provide support and uses ideas in a collaborative way
  • Leadership Competencies (for Team Leaders and Managers):
  • Planning and Organizing - Ability to identify more important and urgent tasks, and ability to adjust when appropriate; Ability to establish efficient work standard in order to perform and achieve required output as planned and to effectively plan tasks including necessary resources, materials or equipment; Ability to carry out planned tasks and be able to accomplish within the given work schedule, and to guide others involve in the specific task/s accomplish the desired output
  • Managing Results - Effectively managing one’s time and resources to ensure that work is completed efficiently; Identifies more critical and less critical activities and tasks, and ability to adjust priorities when appropriate; Ability to devise plans and system to increase cost-effectiveness of projects, optimizing financial layouts and reducing costs by restructuring the work, developing and putting more effective tool and method in place
  • Execution - Ability to establish personal accountability with the results of the given or assigned job function; Ability to consistently track progress of set metrics and suggests improvement when appropriate; Ability to balance long-term and short-term program based on established departmental strategies
  • Building Teams - Uses appropriate methods and a flexible interpersonal style to help build cohesive team; Being able to refer back to the strength-based leadership of each team member and help in utilizing it to achieve the desired performance standards; Values and uses individual difference and talents to achieve organizational goals, and facilitates the completion of team goals; Listens to and fully involves others in team decisions and actions
  • Developing People - Plans and supports the development of individual’s skills and abilities so that they can fulfill current and future job/role responsibilities effectively; Ensures that opportunities for development are available, and provides various developmental tools such as formal and informal training, coaching and mentoring; Gives individuals specific and timely feedback on their performance related to performance goals

Qualifications and Experience

  • Education: Bachelor's Degree in Mass Communication, Journalism, Film, Advertising, or any related field
  • Work Experience: Must have at least 7-10 years of work experience in a related field or industry
  • Fluent in English both in written and spoken
  • Must have experience in dubbing industry
  • High attention to details
  • Able to work under pressure and minimal supervision
  • Outstanding communication and team-building skills
  • Demonstrated ability to problem-solve, exercising diplomacy and sound judgment
  • Must have experience handling creative production and performance
  • Good mentor and coach to inspire positive work output
  • Amenable to work in shifting schedule

Key Performance Indicators

  • Financial: Project Quotation within the profit margin • Increase team’s work capacity (% of profit margin/Number of project hours per month/quarter)
  • Customer: Quality of work output • Internal and External Client Complaints (Number of redelivered work output/Response time)
  • Process / Operational: Maintain efficient workflows (% of workflow capability)
  • People: Achievement of team’s goals and objectives • Performance Management of staff (Number of achieved team’s target/s per month/No delay in the submission of performance evaluation)

Expectations and Output

  • Develop a technical know-how on the assigned team including creation of efficient workflow
  • Timely resolution of operational issues and challenges; identify the root cause of the problem and develop and effective corrective action/s
  • Manages the productivity and performance and provides coaching, training or mentoring to ensure alignment with the performance goals
  • Consistent monitoring of operational dashboards and validating correctness of the information to be used for future decision

Seniority Level



Translation and Localization, Media Production, Broadcast Media

Employment Type


Job Functions

Creative, Managerial, Dubbing

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